Apartel Music Video Launch at Victoria Court Malate
Apartel, a
new super-group formed by legendary Eraserheads front man and
songwriter Ely Buendia, alongside co-conspirator and founder, Gnash/DRT
front-man, and songwriter Jay Ortega has just launched their first ever
single entitled “Is It Hip?”. Luckily, I am one of the blogger
who got an invite to see and attend the music video launch of his latest
band. It was held at Victoria Court Malate last September 17, 2016.
The event starts
with a press conference together with other blogger and media partners.
The conference took place at one of the Batman themed rooms of Victoria
Court.
According to Jay Ortega, Ely came up with the name of the band. He (Ely) was inspired with the 80's Band "The Motel", and they think it is a perfect fit to the type of music that they do. The song genre they play are essentially soul, jazz, funk and RnB.
The band was composed of committed and passionate musicians that are very talented; Ely and Jay as vocalists, Ramonne and Donna as singers, Pat Sarabia on drums, RJ Pineda on keyboards, Redge Concepcion as lead guitar, Louie Talan on bass, the group Bras Pas Pas Pas on horns, Deej Rodriguez for percussion, and Roxy Modesto on saxophone.
One of the things that makes Apartel different from other band is that they are well dressed-up. According to Jay, it fits the vibe of the music and they owe it to the audience to look good; nevertheless their songs will still reach the masses because it's easy listening.
Apartel's debut album "Inner Play" consists of 12 original songs, 3 of which is Tagalog song. Under Offshore Music Philippines. What's unique with this album is that it will be available in Vinyl, which is pressed in Japan and will be on sale in the market by December. Their album will also be available in 241 countries which you can download through Spotify, Apple Music and Deeze.
"Is It Hip?" was directed by Marie Jamora. According to Ely - they wanted someone who has experience not only in music video but also in featured film because they want a very unware sensibility music video.
"We actually also both directors but we rather have a third person who na ka-vibe din, same wavelength na ma-gets din ung ibig sabihin ng song.", Jay added.
But why choose Victoria Court? Victoria Court is always on the lookout for out-of-the-box events and the launching of Apartel's music video is definitely one of them.
After the interview, we headed out to the Victoria Court party wing. The Victoria Court Malate Party Wing was transformed into an intimate concert area for Apartel's guests where they can eat, drink and dance the night away. This one-of-a-kind event infuses sight, sound and taste, which is distinctly the Victoria Court way.
Before the launch of the music video, Mean Jay and Farewell Fairweather open the night with their hip and cool music. There are also mini games for the crowd courtesy of their sponsors.
Photo Opt with Ely Buendia and Kuya Tony
Apartel
play all of their song together with few covers and solo pieces.
Amazing night indeed! Especially with this people who are amazing as
well.
With Yvonne, Kuya Tony, Natalie, Orlee and Jinky
A photo posted by Pria Amor Bote (@lovingitamor) on
Thank
you Apartel, Victoria Court and the crew for pulling up such a
spectacular event! I feel honored to be able to meet Ely Buendia, Jay
Ortega and the rest of the band.
Key words that lock in Apartel and Victoria Court - check in, trip out. Both brands are alluring, sensual, funky, and groovy... once you check in; you're sure to trip out.
==================
Their album are now available at Apple Store!
Download it Here: Inner Play by Apartel
Get the Bands Latest Update:
Facebook: Apartel
Youtube: Apartel Apartel // Offshore Music Philippines
Instagram: @apartelph
Check out Victoria Court!
2184 Madre Ignacia St, cor Quirino Ave Malate, Manila, Philippines
Contact number: +63 2 521 1084
Website:Victoria Court
Facebook:Victoria Court
Instagram: @victoriacourtvc
